US and EU Tighten Measures Against Chinese E-commerce Giants Temu and Shein

Chinese e-commerce platforms Temu and Shein are facing new challenges in Western markets. The administration of President Donald Trump in the US plans to impose a 10% tariff on Chinese goods and eliminate the de minimis exemption, which allowed duty-free import of packages valued up to $800. This move could significantly increase product prices from these retailers for American consumers. Meanwhile, the European Union plans to tighten customs controls and remove the duty exemption for packages under €150, potentially affecting the affordability of products from platforms like Temu and Shein. The European Commission has also expressed concerns regarding the safety and compliance of these products with European standards. These measures could profoundly impact the business models of Chinese e-commerce giants and their ability to compete in Western markets.